How Hurus AI works

Hurus is an external sales team. Multilingual AI agents detect the buying moment and open conversations with decision-makers in each country. People on the Hurus team bring the judgment to the whole operation. We do not deliver software, databases or sending volume. We deliver qualified meetings with decision-makers, in the markets you choose.

What Hurus is, in three steps

Identify · Buying-moment detection

Companies with a dated buying signal: they hire, expand, launch, attend a trade show or receive funding.

Open · Conversations with context

Every message is written from that company's signal, with the case that fits best and in the decision-maker's language.

Activate · Human outreach with judgment

People on the Hurus team reply, call and prepare the meeting. Your team steps in when there is real interest.

One system, three phases: IN, OUT and LOOP

Intelligence to know who and when. Execution to open the conversation. Learning so that each market speeds up the next.

IN · Intelligence (agents)

Know-how of your company and of each line
Niches and ideal profile by country
Dated buying-moment signals
Verified decision-makers
Sequences written from the signal

OUT · Execution (agents and people)

Sending from dedicated mailboxes
Replies read and classified
Reply and call with judgment
Meeting in your calendar with a brief
Lead report for your team

LOOP · Learning (agents with human review)

Lookalikes of those who replied
Performance by signal, niche and country
Niches outside the initial plan
Arguments that work in each market
Rejections that are never touched again

Your team does not run the system. It takes the meetings with decision-makers and follows the operation live.

Agents that think like your leadership

Each operation is designed from scratch on your company's knowledge. Before writing a single line, the agents learn what you sell, to whom, with which arguments and where the limits are.

What they learn about your company

Catalog and sales arguments: what each line sells and why it wins.
Ideal customer by country and channel: the buyer in Germany is not the buyer in Portugal.
Cases and tone: the references your leadership would use in each conversation.
Exclusions: current customers, protected accounts, competitors and distributors.

When they hand the conversation to a person

The contact insists on price or terms.
They ask for references or a contract.
A more senior person joins the thread.
The conversation stalls or the intent is unclear.

A complete sales department, in every country

Each agent has a single job and does it without rest. The catalog has more than 32 specialized agents; each operation uses more than 25, with more than four sub-agents per agent and a 24/7 shift across all time zones.

Intelligence · more than 13 agents

Brand strategist
Niche finder
Signal detector
Company discoverer
Ideal-profile qualifier
Decision-maker identifier
Job-title enricher
Email verifier
Phone finder
Account researcher
Website verifier
Market mapper
Sequence writer

Execution · more than 12 agents

Quality reviewer
Campaign launcher
Mailbox guardian
Send synchronizer
Open monitor
Reply manager
Classifier
Translator
Reply writer
Call assistant
Meeting preparer
Calendar watcher

Learning and control · more than 7 agents

Reporting agent
Lookalike finder
Learning analyst
Night watch
Deduplicator
Exclusion control
Deliverability monitor

People · the final judgment is human

Outreach with judgment: they reply and call
Operation design with your leadership
Quality and brand review
Direct contact with the CEO of Hurus

Companies at their buying moment, not lists

A database says who exists. A signal says who is deciding now. Every account comes in with a dated, verifiable signal and with the decision-maker who can act on it.

Buying-moment signal	What it indicates
Hires purchasing or sales staff	A new manager reviewing suppliers
Trade show in the next 90 days	Open calendar to meet suppliers
Opens a category or launches a product	Needs references, raw material or a channel
Expands a plant or opens a site	New purchases and new suppliers
Receives aid or funding	Approved budget to invest
Expands to another region	Needs a local network from day one

From niche to conversation

Niche: buyers by country, channel and size.
Company with a signal: only those showing a dated moment get in.
Verified decision-maker: name, title, email and phone checked.
Message from the signal: sequence and call script built on their case.

Short, qualified lists. In small, well-connected sectors, volume wears the brand down.

Agents open. People activate

The persistence of agents and the judgment of a person. Nothing important goes out without human judgment, and no reply goes unanswered.

Execution sequence

Sending from dedicated mailboxes: your main domain is never exposed.
Follow-up in the same thread, on working days and in local time.
Reply read and classified in any language.
A person replies or calls at the time the decision-maker asked for.
Meeting in your calendar with a one-page brief.
Lead report so your team arrives prepared.

Reply	Next step
Interested	Call or meeting with your team
Question	Documentation and dated follow-up
Redirect	New decision-maker identified and contacted
Later	Reminder on the date given
No	Thread closed and permanent exclusion

Your team only steps in when a decision-maker already wants to talk.

Every reply improves the next one

Results are not archived: they go back into the system. What works in one market speeds up entry into the next, and what does not work stops being repeated.

Lookalikes of those who replied: every positive reply generates new accounts with the same profile.
Performance by signal and country: what opens conversations is reinforced and what does not is dropped.
Niches outside the plan: the market points to buyers the initial plan did not consider.
Arguments by market: which case, angle and subject line work in each country.
Respected rejections: whoever says no never receives messages again. Your brand stays protected.
Review with your leadership: what was learned is shared to decide the next market or line.

Multi-country, multilingual: each market in its own language

The agents write, read and reply in the decision-maker's language. They do not translate templates: they write from each company's signal, with the commercial references of its market.

Native writing by country, in the register each business culture expects.
Replies in any language, classified and translated for your team.
Sending and calls in each zone's local hours.
Local job titles: the right decision-maker according to how each country is organized.

Languages: Spanish, Portuguese, French, German and English
Markets already opened by our agents: More than ten, including Spain, Portugal, France, Germany, United Kingdom, United States, Hong Kong, Philippines, Thailand and Sydney

Sectors where we are strongest

The system was built by operating in these sectors. We know their buyers, trade shows, cycles and signals.

Priority	Sector	Buyers	Signals
1	Food and beverage	Importers, distributors, large retail, food service, HORECA and specialist retail	Sector trade shows, new products and categories, opening of export markets
2	Manufacturing	OEM manufacturers, industrial distributors, integrators and purchasing	Capacity expansion, new plants, supplier approval, technical hiring
3	Industry	Logistics, industrial services, energy and industrial construction	Plant investment, regional expansion, modernization aid, tenders

Markets our agents have already opened

Ongoing operations with companies that trust Hurus AI. They are shown without names for confidentiality; details are shared in a meeting.

Operation	Market	What the agents did	What went back into the system
Ready-to-drink beverages	Spain → Thailand	Identified beverage importers and distributors and opened conversations in English with local context.	New accounts with the profile of the distributors that replied.
Winery with a designation of origin	Spain → Europe	Contacted wine importers in their language from trade-show and new-category signals.	The argument that opens conversations, adjusted by country.
Fruit concentrates for pastry	United Kingdom	One-month pilot to open pastry workshops and manufacturers.	Niches and decision-makers for the scale phase.
Rice for professional catering	Spain · food service	Restaurant groups with high seasonal volume, including tourist and mountain areas.	Lead report per reply for the sales team.
Vending and business services	Regional expansion	Extension to new regions after validating the system in the home region.	What is learned in one region speeds up the next.
Dry pallet logistics	Several regions	Industrial companies with significant pallet volume, reaching the logistics or purchasing decision-maker.	The focus moved from agrifood to dry-cargo manufacturing.

Who it is for and how we start

For sales, international expansion and innovation leaders at food and beverage, manufacturing and industrial companies.

Three functions, one system

Sales: more meetings with decision-makers without adding structure or distracting the team that handles your current accounts.
Expansion: validate and open countries without hiring a local team before knowing whether the market responds.
Innovation: put a new line in front of real buyers from the first month.

From the first meeting to several markets

Phase 1 · Diagnosis: a session with your leadership on goals, countries, lines, channels and exclusions.
Phase 2 · Design: the agents learn your company: brand, ideal profile by country, signals and decision-makers.
Phase 3 · Activation: first market in supervised mode. Every message and every reply reviewed.
Phase 4 · Scale: new countries and lines with what was learned, with periodic review with your leadership.

Technical requirements: none

No installation or servers
No access to your internal systems
No changes to your CRM or your processes
No need to train your team in AI
Meetings directly in your calendar
Results in the format you already use
Operation visible live
A single point of contact at Hurus

Confidentiality: Your strategy, your customers and your data do not leave the operation.
GDPR: Data processed in line with European regulations.
Brand protection: Short lists, exclusions and quality control on every send.

What opening a market takes, compared

Four usual ways to reach decision-makers in a new country.

	In-house team per country	Local distributor or agent	Prospecting software	Hurus AI
Speed to first conversations	Low	Medium	Medium	High
Language and local context	High	High	Low	High
Your leadership's judgment in every message	Medium	Low	Very low	High
Several countries in parallel	Low	Low	Medium	High
Learns from every reply	Low	Very low	Low	High
Work required from your team	High: hire, train, manage	Medium: negotiate and supervise	High: run the software	Minimal: take the meetings
Fixed structure the group takes on	High	Low, in exchange for margin	Medium	Matched to the scope

Qualitative, indicative assessment.

What we are not

We are not software you buy and then have to run, nor a contact database, nor a mass-sending service. We are a team that carries out the sales work for you, with AI agents and people.

We have no relationship with other companies or domains with a similar name (for example, hurus.agency).

Next step

A diagnosis session with the CEO of Hurus AI to define countries, lines and scope. No commitment, with a proposal tailored to your company.

Book a diagnosis