Hurus Blog

International Sales in Several Languages: How to Write to a Buyer in Their Language

Translating an email is not writing in the buyer's language. Five criteria: tone, form of address, industry terms, schedules, follow-up.

3 min read

AI to Identify the Buying Moment: How Hurus Works and Why It Matters

Why timing matters as much as fit and how Hurus handles it: ultratargeting from your best customers, buying-moment detection and conversations with context.

3 min read

Prepare a Sales Meeting with Claude or ChatGPT: A Five-Step Flow

A five-step flow to prepare a sales meeting with an AI assistant: account context, decision-maker profile, hypotheses, questions and next step.

3 min read

The Evolution of B2B Prospecting: From Personal Network to AI with a Human Team

Four stages of B2B prospecting: personal network, lists and mass mailings, automated sequences, and signals with people. What each added and what got lost.

3 min read

What is Hurus MCP: Hurus inside Claude or ChatGPT

What Hurus MCP is and what you can ask it from Claude or ChatGPT: your meetings, signals and lookalikes of your best client. Now in beta with a waitlist.

3 min read

10 B2B buying signals that deserve a message today

Ten B2B buying signals: where to see them, what they suggest and how to open with each. A criterion for writing at the right moment, not to everyone the same way.

3 min read

How to choose an international market for a healthy brand: criteria before countries

A healthy brand shouldn't pick a country by trend. Seven criteria to compare markets, how to check that demand is real and how to test before investing.

3 min read

Why international sales means talking to decision-makers, not companies

In international sales, the general inbox decides nothing. How to find the decision-maker, what to say first, and why a company won't reply but a person will.

3 min read

AI and humans in B2B sales: what each one does, phase by phase

A clear split of sales work between AI and humans in five phases: choosing who, detecting the moment, opening, conversing and closing. What to delegate and what not.

4 min read

Contact lists or an external sales team: what to buy in 2026

What a contact list gives you, what it doesn't, and when an external sales team fits. Criteria for what to buy in 2026 without paying for names that never reply.

4 min read

What an SDR Does and How to Measure It: Qualified Meetings, Not Calls

An SDR is measured by qualified meetings, not calls. How to define a qualified meeting and which metrics to use at an industrial company.

3 min read

B2B Buying Signals: What to Look for in an Industrial or Food Company

What a buying signal is, which ones work in industrial and food B2B, and how to use them in the first line of a message without sounding like a mass email.

3 min read